AshEdit—News About Books & Writers

March 18, 2015

31,005 New Readers. Here’s How.

Filed under: Uncategorized — ashedit @ 7:04 am

Elaine '14On March 9th a “Free” promotion ran for HARD BITE that promised to add 21,000 new readers to the series.

It didn’t.

Instead, 31,005 readers were added to the series. Yes, HARD BITE was downloaded 31,005 times by real, targeted mystery readers. How’d it happen? Via Bookbub. I’m not getting paid by these people to toot their horn. I’m just continuing on my tradition of disclosing inside business (as I discover it)  of the book industry since most writers enjoy talking about their book deals and money like the Puritansbookbub enjoyed talking about sex… That’s a joke… The Puritans didn’t just dislike talking sex, they avoided the issue. Kinda like writers and their contracts, money and deals. But I digress; here are the screenshots. HARD BITE made it to #4 in all Kindle books. It never even made the Mystery bestseller lists, it jumped right off the genre charts and went straight into the Kindle Top 100. Free.



The ad cost around $300. and one week later my reviews jumped to number 85. A couple of one-stars in there to be sure, but the majority are 5-star. Seventy-five people came back immediately and bought the sequel, BITE HARDER. They also bought my self-published titles: CRASHING THROUGH MIRRORS and JUST SO YOU KNOW I’M NOT DEAD. They even bought THE 1ST SHORT STORY COLLECTION. As people continue to read the copy of HARD BITE that they downloaded a week ago on their Kindles, they also continue to come back and buy my other books.Book CoverS

At first, it hurt to think HARD BITE was going to be given away for free. But the benefits have won me over. New readers have made themselves known, contacting me via the website and letting me know they like my stuff. Better than a kick in the pants, no?

Murder PitI’ve also learned that if you really want big numbers write a cozy. See that cheery, colorful cover in the #1 spot? That’s THE MURDER PIT by Jeff Shelby. It stayed in the Top 10 for a long time. It’s still #46 in Free at the time of this writing and it’s a cute cozy about a nice family who buys a 100-year old house only to and find a corpse in the coal chute. By comparison, HARD BITE is hardboiled, it’s a tough, shocking read, and it’s not for everybody. But those who find it and like it are proving pretty loyal. For all his great numbers, THE MURDER PIT has only one review more than HARD BITE. Readers are more frequently making the trip to the HB landing page and weighing in on what they think.

That’s all I can think of to report. Any questions, I’ll answer ’em in the comments. Hope this info is useful. –Elaine

Elaine '14


  1. Wow this is truly excellent. I am literally editing the final remaining pages of the Writers Homicide Handbook and will be looking to you and others for advice on how to get this out on the market!

    Congrats on your success!!!!!


    Derek >

    Comment by Derek Pacifico — March 18, 2015 @ 7:10 am

  2. Hello former homicide Sgt. Pacifico! I would be honored to assist and am so happy to hear your book is near completion. You’ve been busy in your “retirement” I see. 🙂 –Elaine

    Comment by ashedit — March 18, 2015 @ 7:17 am

  3. BTW, the screenshot above shows 66 reviews on Amazon for Hard Bite. That’s because the screenshot was taken earlier in the promotion before reviews accumulated. –Elaine

    Comment by ashedit — March 18, 2015 @ 7:19 am

  4. Eric you have to read Anon-9s column today…. 31,000 downloads for $300?

    Comment by jackgetze — March 18, 2015 @ 7:27 am

  5. Hi Jack! If all your Austin novels are on Kindle, it’s a thought to buy into Bookbub and give the first in the series for free. Worth considering, anyway… –Elaine

    Comment by ashedit — March 18, 2015 @ 7:38 am

  6. I think offering an e-book free on BookBub is an excellent way to introduce readers new to books and authors. I have downloaded many free books and then purchased additional works by that author because I enjoyed the free book. I often pick genres that are “new” to me so I can explore authors and topics that are out of my comfortable reading pattern. I will always return to my favorites, in my case mysteries, but I like to explore as well. Welcome to all your new readers; they are in for a thrill ride.

    Comment by Barbara — March 18, 2015 @ 8:28 am

  7. Hi Barbara, That’s wise insight. It’s a risk-free way of trying something new, isn’t it? Thanks for the kind words.–Elaine

    Comment by ashedit — March 18, 2015 @ 9:53 am

  8. Congratulations,Elaine! Great numbers!

    Comment by Oscar Case — March 18, 2015 @ 10:31 am

  9. Bookbub is a fantastic source for ads but extremely difficult to get selected. Also very expensive but worth every penny. Some of my writing buds have had luck getting ads on Bookbub but there is an online running joke about not getting one’s submission accepted. Just keep trying until they take the work.

    An easier, and almost as lucrative option, is Ereader News Today

    In the end, nothing beats a well-crafted story and excellent cover art.

    Comment by mlrover — March 31, 2015 @ 4:19 am

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at

%d bloggers like this: